The New Era of Luxury Fashion will be Defined by Streetwear
on Jan 04, 2019 by Sneik-iD Sneik-iD
The writing was on the wall when back in March Off-White owner and streetwear designer Virgil Abloh was appointed the artistic director for Louis Vuitton. All of a sudden large graphic t-shirts and trainers are now holding higher value than Italian leather and the lines between what is luxury fashion and what is streetwear is becoming more and more blurred.
Streetwear though isn’t a new thing, in fact it’s been around for years and years. It came along with Hip-hop culture, skateboarding, illegal raves. Characters like Run-DMC rocking their adidas originals were probably some of the first to seriously turn athletic looking wear into a piece of clothing which you could wear out. Since then though streetwear has gone from strength to strength and at the moment is in its heyday.
The reason? Instagram, as young shoppers are beginning to favour uniqueness alongside craftsmanship. People aren’t interested in getting a Gucci suit anymore, you can’t even wear it anyway without looking ridiculous. People want luxury items they can show of in their day to day lives, posting up a casual snap of them flaunting it in the process. According to a 2017 study by consulting firm Bain & Company, luxury streetwear has helped boost global sales of luxury goods by 5 percent in 2017 to an estimated 263 billion euros.
But realistically, it’s not even a streetwear thing anymore. We’re just talking about brands which understand their audience,the culture and how people are receiving it. When we look at these big name luxury brands, Burberry, Balmain, Yves Saint Laurent, Gucci they’ve been sat on their arses for a while now living off past fames. They’ve failed to move with the times and as such although not yet obsolete they’re having to make serious moves to get back into the game. 3 of those 4 big players have rebranded to a more modern sans-serif look, but even that might not be enough. Where fashion is about being unique they have now started morphing into each other even in terms of brand looks. The latest is resorting to collaborations with big streetwear labels and even pinching the best designers to try and kick start a revival but it all seems a little too late.
You can check out our Mako collection for the perfect blend of luxury streetwear trainers. Premium Buffalo leather, cork inner soles, wax cotton laces and metal toe bar.